When Torrance joined Beercocks estate agency as a Content Creator apprentice through Avant Skills Academy, she didn’t just take on a role; she stepped into an opportunity that would transform both her career and the company she worked for.
The start of a Journey
Torrance wasn’t coming from a traditional background. Like many young people, university wasn’t the right fit for her. What she lacked in formal qualifications, she made up for in creativity, curiosity, and a strong desire to grow. The apprenticeship route offered her something that ticked all the boxes: hands-on experience, tailored learning, and a real pathway into the industry.
“I’d always been interested in property and marketing, but without any experience, it was hard to step away from hospitality and make a change,” Torrance explains. “The apprenticeship sounded like the ideal fit. A way to learn on the job and get my foot in the door.”
And get her foot in the door, she did.
During her time with Beercocks, Torrance played a key role in their company-wide rebrand. An enormous project that saw the complete refresh of their marketing efforts, both online and offline. From redesigning digital assets and revamping the social media presence to rolling out new in-branch materials, Torrance was at the heart of it all.
“I loved working on content creation,” she says, “but what stood out to me was understanding what happens after the content goes live, how it performs, what the analytics tell us, and how we can keep improving.”
She didn’t just learn to create content; she learned how to use data to drive decisions. Torrance became fluent in planning tools, reporting software, content calendars, and analytics dashboards. Skills that many companies desperately need today.
She impressed so much that she’s now been promoted to Assistant Media Manager. A role she couldn’t have imagined holding when she first walked through the door.
So, what made her apprenticeship such a success?
According to Torrance, it was a mix of real responsibility, strong mentorship from her colleagues, and support from Avant that never felt like a classroom. “Everyone was approachable, up for a chat, and genuinely wanted to see me succeed,” she says. “I always had someone to turn to if I needed help, whether it was my tutor or the team at Beercocks.”
And this isn’t just about one apprentice’s journey; it’s about what this model of learning can bring to your business.
Hiring a content creator apprentice through Avant means you’re not just getting support, you’re investing in talent that grows with your company. You’re gaining someone with fresh ideas, digital fluency, and the drive to learn. Someone like Torrance, who didn’t just assist with marketing, she shaped it.
If your business is struggling to keep up with the fast-paced world of digital content, or if you’re looking for innovative ways to grow your brand while developing the next generation of talent, now’s the time to take the leap.
As Torrance puts it: “Do it! I honestly can’t believe how much doing an apprenticeship has shaped my career. It’s opened so many doors and given me real hands-on experience that I’d never have got in a classroom.”
Ready to bring fresh talent and new ideas into your business?
Get in touch with Avant Skills Academy and discover how a content creator apprentice could be the next smart move for your team.